The scarlet and gray of Ohio State University (OSU) are iconic colors that evoke a sense of pride and tradition among Buckeyes fans. However, the visual identity of the university has undergone significant changes over the years, with its old logos being an integral part of its rich history. In this article, we will delve into the fascinating story of Ohio State’s old logos, exploring their evolution, significance, and the reasons behind their eventual replacement.
Early Years: The Birth of a Brand In the late 19th century, Ohio State University, then known as the Ohio Agricultural and Mechanical College, did not have an official logo. The institution’s early athletic teams, including football and baseball, used various symbols and emblems, often featuring the state of Ohio or the university’s initials. One of the earliest known logos, introduced in the 1890s, featured a stylized letter “O” with a winged football player in the center. This logo, although simple, marked the beginning of Ohio State’s visual identity.
The Interwar Period: Introducing the Buckeye The 1920s and 1930s saw the introduction of the buckeye, a symbol that would become synonymous with Ohio State University. The buckeye, a small, dark brown nut with a light tan patch, is native to the state of Ohio and was considered a good luck charm by early Ohioans. The university’s athletic teams began to adopt the buckeye as a symbol of their teams, often incorporating it into their logos and uniforms. One notable logo from this period features a stylized buckeye with the words “Ohio State” written in a circular pattern around it.
| Logo | Description | Years Used |
|---|---|---|
| Winged Football Player | Stylized letter "O" with a winged football player | 1890s-1910s |
| Buckeye Logo | Stylized buckeye with circular text | 1920s-1940s |
Post-War Era: Modernization and Simplification Following World War II, Ohio State University underwent significant changes, including the expansion of its athletic programs and the introduction of new logos. The 1950s and 1960s saw the rise of more modern and simplified logos, often featuring the university’s initials or a stylized buckeye. One notable logo from this period features a bold, red “OSU” monogram with a white outline, which was used on various university materials, including athletic uniforms and merchandise.
Controversy and Change: The 1970s and 1980s The 1970s and 1980s saw significant controversy surrounding Ohio State’s old logos, particularly with regards to their depiction of Native American imagery. The university’s athletic teams had long used logos featuring caricatures of Native Americans, which were criticized for being stereotypical and offensive. In response to these concerns, the university introduced new logos that removed Native American imagery, instead opting for more abstract and symbolic designs.
The decision to retire our old logos was not taken lightly, but it was necessary to ensure that our visual identity reflected the values of inclusivity and respect that our university strives to uphold.
Legacy and Impact Although Ohio State’s old logos are no longer in use, they continue to hold a special place in the hearts of many Buckeyes fans. The logos serve as a reminder of the university’s rich history and the evolution of its visual identity. Moreover, the story of Ohio State’s old logos provides valuable lessons about the importance of cultural sensitivity, inclusivity, and respect in branding and design.
What was the first logo used by Ohio State University?
+The first logo used by Ohio State University featured a stylized letter "O" with a winged football player in the center, introduced in the 1890s.
Why were Ohio State's old logos retired?
+Ohio State's old logos were retired due to concerns about their depiction of Native American imagery, which was criticized for being stereotypical and offensive.
In conclusion, the history of Ohio State’s old logos is a complex and fascinating story that reflects the university’s growth, evolution, and commitment to inclusivity and respect. Although these logos are no longer in use, they remain an important part of the university’s heritage and a reminder of the power of branding and design to shape our perceptions and attitudes.
